The key method for achieving top performance is feedback. At work we usually are given a set of objectives at the beginning of the year and a year later are graded based on how well we reached the objectives. During the rest of the year we just slave away in our cubicles, and nothing has any real consequences.
This is why conferences and publications are so important — there, peers give us feedback and allow us to improve our work.
Web 2.0 tools like blogs and content sharing sites (e.g., SPIE's Digital Library), extend the reach of conferences and journals, because they give instant analytics on what is of general interest. Here are the statistics on some of the presentations we posted here over the years:
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