We Call it Brown. They Call It 'Weekend in the Country'

Reader I-Jong L. sent us a pointer to this New York Times article:

We Call it Brown. They Call It 'Weekend in the Country.'
By KATHARINE Q. SEELYE
Published: June 30, 2011
In a redoubled effort to capture consumers' attention, paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion.

http://www.nytimes.com/2011/06/30/us/30paint.html